Structure and Governance

08 Jan 2012

Norbert Wiener, who wrote Cybernetics in 1948 and first studied the social and ethical implications of computers, writes:

Cybernetics takes the view that the structure of the machine or of the organism is an index of the >performance that may be expected from it.

How's that for prescience? When I read this, I think about all the buzz around content strategy and the watchword "governance". It seems to me that Wiener puts his thumb right on an important point: poorly-structured organizations produce poorly-structured websites (as well as software and hardware).

When you find a well-structured, thoughtful website you can bet that a healthy organization with good governance lies behind it. (via the Stanford Encyclopedia of Philosophy: Computer and Information Ethics).